Business loan and MCA leads are qualified on the business: revenue, time in business and bank statements.
The 45 business loan and merchant cash advance companies in our directory sell to brokers, ISOs, direct funders and banks. A lead is judged on the business behind it, and nearly half of these companies also sell aged leads.
The business is the qualifier. Twenty-eight of the 45 companies in our directory publish business funding screens: 18 screen on monthly revenue or bank deposits, 16 on time in business, 12 on a credit score floor and 10 on the amount requested. A few go further and deliver the merchant's application with recent bank statements attached.
Transfers and aged leads sit beside fresh leads. Thirty-three sell exclusive leads and 35 sell real time, but 26 sell live transfers and 19 sell aged leads, and 19 describe themselves as call centers or live transfer shops. Four put a no-resale clause in the buyer's terms.
Juiced lets each funder fund a wallet before leads arrive, set filters and caps by state, revenue, time in business and amount, and bid above your minimum so the highest bid wins the lead in seconds. Leads no funder takes go to your own marketplace, where the price falls until someone buys. Delivery is by webhook into the funder's CRM, email or text, and approved returns are credited back to the wallet.
What business loan and MCA lead companies sell
What the 45 companies in our business loan and MCA directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 33 of 45 |
| Real-time leads | 35 of 45 |
| Shared leads | 10 of 45 |
| Aged leads | 19 of 45 |
| Inbound calls | 12 of 45 |
| Live transfers | 26 of 45 |
| Booked appointments | 7 of 45 |
| Data or lists | 11 of 45 |
| Clicks | 2 of 45 |
Counts cover everything each company says it sells, which can include other verticals.
Real-time leads lead the table at 35 of the 45 companies and exclusive leads follow at 33, with live transfers at 26 and aged leads at 19. Data or lists at 11 companies include public UCC filing data, inbound calls appear at 12 and appointments at seven. Juiced distributes web leads, so transfers and calls need separate call tracking.
What business loan and MCA leads are screened for
Business funding sellers screen the merchant's business before a lead goes out, and their return terms are tied to the same facts.
- Revenue and deposits. Eighteen companies screen on monthly revenue, bank deposits or card sales, and one says it qualifies on deposits rather than gross sales. Two credit a lead whose stated revenue falls below the agreed minimum.
- Time in business. Sixteen screen on time in business, and one credits a lead whose stated time in business is under its floor. One seller's homepage and product page state different floors, so check which one a seller actually applies.
- Credit, amount and urgency. Twelve set a credit score floor or capture a credit range, 10 record the amount requested, and six ask how soon the merchant needs the money. Four exclude merchants with bankruptcies, defaults or judgments.
- Bank statements and the owner. Three companies deliver or require recent bank statements, and two more ask for a business bank account. One checks statements for steady deposits and overdrafts, and several confirm on the call that the person is the owner or an authorized signer.
- Phone and consent. Several verify the phone, a few with a text code, and 14 have agents qualify the merchant before a transfer. Five name a third-party consent certificate service, and one notes that its aged leads carry no certificate.
What a business loan and MCA lead has to carry
Funders filter on state, industry, monthly revenue, time in business, requested amount and credit score, and some add loan product, equipment type or UCC filing date.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The business loan and MCA fields
Field names and answer options checked against 5 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| business_start_date | Dates | Asked by most of the forms and posting specs we reviewed, as a start date or a time in business band. |
| monthly_revenue | Numeric | Asked by most of the forms and posting specs we reviewed; some post it as revenue bands. |
| requested_amount | Numeric | Asked by most of the forms and posting specs we reviewed. |
| industry | List of Values | Asked by most of the forms and posting specs we reviewed, always as a fixed list. Restaurants and bars, Retail, Trucking and transportation, General contractor, Medical professionals, Electricians, plumbing and HVAC, Real estate, Ecommerce, Other |
| business_name | Text | Asked by most of the forms and posting specs we reviewed. |
| funding_purpose | List of Values | Asked by most of the forms and posting specs we reviewed. Working capital, Inventory, Equipment purchase, Equipment repair, Payroll, Hiring employees, Marketing, Taxes, Debt refinancing, Business expansion, New location, Renovation, Other |
| credit_score_range | List of Values | Seen in a few of the forms and posting specs we reviewed. Under 600, 600 to 699, 700 to 719, 720 to 739, 740 or higher, Not sure |
| has_business_bank_account | Boolean | Seen in a few of the forms we reviewed. |
| applicant_is_owner | Boolean | Seen in a few of the posting specs we reviewed, sometimes with the ownership share. |
| source_sub_id | Identifiers | Seen in one posting spec we reviewed, as a partner reference or campaign ID. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with state, requested_amount, monthly_revenue, business_start_date and industry. These are the business attributes sellers here let buyers filter on, and none of them identifies the business or owner before the bid.
How business funding leads are sold and priced
Thirty-one of the 45 price per lead and 20 quote each buyer. Four price per transfer, four are paid per funded deal, four price per call, three charge a subscription or monthly fee and one prices per appointment. Packages are common: live transfers and aged leads sold in tiers, and one marketplace that sells time-limited access with a set number of live files.
Several bill a live transfer only after the merchant stays on the line past a set buffer, so short calls are free. Two show the merchant which brokerage will call before the form is sent.
Exclusivity takes local forms. One caps live transfer clients per industry, one keeps leads exclusive only while the buyer stays a customer, and one reserves a claimed file to one broker for a set period. Fourteen companies also sell or allow shared, semi-exclusive or non-exclusive leads, and a few cap how many times a shared or aged lead is sold.
Who gets to buy, and how they start
Buyers here are brokers, ISOs, direct funders, banks, credit unions and SBA lenders, and sellers often vet them. Five check the buyer first: a business license number, a brokerage with enough reps and years in business, an established sales team with a CRM or an existing lender relationship.
Thirteen companies start with a call and nine let buyers sign up or order online. Eight set a minimum order, package or upfront purchase, while seven say there is no minimum. Five offer a test order, pilot, sample or a look at lead data first, but one says plainly it offers no free trials or discounts, and another does not accept small tests.
- Sell to funders who have funded a balance, not to anyone who asks for a free sample.
- Agree revenue, time in business, credit and amount floors before the first lead, and use them as the return rules.
- Write the no-resale expectation into your terms, as four companies here already do.
Returns are tied to the business facts
Most companies mention returns. The usual credits are invalid contact details, duplicates and leads that miss the agreed filters, and a few add stated revenue or time in business below the floor. Three say in writing that a merchant who declines, does not answer once or does not get funded is not a bad lead.
Several replace or credit and do not refund. Five exclude aged leads from returns or sell them as-is, two expect disputes within a very short window after delivery, and one sets no time limit at all. Several ask for proof, such as a call recording, before crediting a transfer.
- Write the return policy before the first lead, and base it on the same facts you screen on.
- Tell funders on the first call that a merchant who did not qualify for funding is not a returnable lead.
- In Juiced, approved returns are credited back to the funder's wallet.
The supply side and the fine print
Sixteen companies buy leads or calls from affiliates, publishers, call centers, ISOs, consultants and other lead generators, by API, embedded forms, tracking links and transferred calls. One funder pays affiliates per qualified lead whether or not it funds, or a revenue share on funded deals for partners who submit full applications with bank statements. Another monetizes declined leads for its publishers.
Data is a separate trade. Two companies sell UCC filing data, one mentions trigger leads, and one sells funded merchant and renewal data, while two others say they never sell or buy UCC lists. Seven say they scrub against do-not-call or litigator lists, two say they do not scrub by default, and seven put compliance in calling the leads on the buyer. Researchers also found a few companies whose exclusivity claims conflict between pages or with the terms. The rules on calling and consent are published by the FCC and FTC.
How Juiced runs a business loan and MCA lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Business loan and MCA lead buyers and sellers: every company in this market, checked against its own website
- How to sell business loan and MCA leads: who buys, what to screen for and the order to build in
- Lending and financial lead distribution: the wider vertical
Frequently asked
Are business loan and MCA leads exclusive?
Usually. Thirty-three of the 45 companies in our directory offer exclusive leads, and 18 say leads are not shared or go to one buyer. Fourteen also sell or allow shared, semi-exclusive or non-exclusive leads, and several sell aged leads to more than one buyer.
What makes an MCA lead qualified?
The business: monthly revenue or deposits, time in business, a credit score floor, the amount requested and how soon the money is needed. A few sellers attach recent bank statements, and several confirm the caller is the owner.
How do funders filter leads in Juiced?
Buyers set filters and caps. A funder can filter on state and on your custom fields such as monthly_revenue, business_start_date, requested_amount and industry, then cap how many leads it takes.
What return reasons do funders expect?
Invalid contact details, duplicates and leads that miss the agreed filters, and sometimes revenue or time in business below the floor. Three companies say in writing that a merchant who declines or is not funded does not qualify for credit.
Should I sell aged MCA leads?
Nineteen of the 45 companies do, often in packages, and two sell UCC filing data. Five exclude aged leads from returns. Your own marketplace, where the price falls until someone buys, is a ready outlet for leads no funder took fresh.
Can a funder resell the leads I sell them?
Four companies here prohibit it in their buyer terms, one unless the seller agrees in writing. If resale matters to you, put the same clause in your own terms.
What do business loan and MCA leads sell for?
No prices are published here. Sellers rarely publish them, and what a business loan and MCA lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle business loan and MCA calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the business loan and MCA leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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